Privacy Policy
Avalon Chauffeur Services
Last Updated: September 2026
Avalon Chauffeur Services respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal information when you make an enquiry, request a quotation, make or travel under a booking, visit our website, communicate with us, or otherwise use our services.
Avalon Chauffeur Services is a trading name of SKR Coaches Ltd., Company No. 669465 ("Avalon", "we", "us" or "our").
For the purposes of applicable data protection legislation, including the General Data Protection Regulation ("GDPR") and the Data Protection Act 2018, SKR Coaches Ltd. is the data controller in respect of personal data for which it determines the purposes and means of processing.
1. Contact Details
If you have any questions regarding this Privacy Policy or how we process your personal information, you can contact us at:
Avalon Chauffeur Services
Avalon
Marley Grange
Rathfarnham
Dublin
D16 PX07
Ireland
Email: Info@avaloncs.ie
Telephone: +353 87 259 2339
2. Personal Information We May Collect
Depending on how you interact with us, we may collect and process information including:
- Identity and contact information, such as your name, telephone number, email address, postal address, company or organisation and relevant contact details.
- Booking and passenger information, including passenger names, telephone numbers, pickup and destination addresses, dates and times of travel, flight information, accommodation details, itineraries, passenger numbers, luggage requirements and vehicle requirements.
- Journey information, including pickup and drop-off locations, booking history, requested stops, itinerary changes, waiting times and other information necessary to provide the booked transport service.
- Corporate and account information, including company details, billing contacts, purchase order information and account information.
- Payment and transaction information, including amounts paid, invoices, payment status and payment references. Where payments are processed by third-party payment providers, we may not directly receive or retain full payment-card information.
- Communications, including emails, telephone enquiries, quotation requests, booking instructions, complaints, feedback and other correspondence with us.
- Website and technical information, where applicable, such as IP address, browser or device information, website usage and cookie information.
We will only collect information that is reasonably necessary for the relevant purpose.
3. Information Provided About Other Passengers
In many cases, the person making a booking is not the passenger.
For example, bookings may be made by a company, embassy, hotel, travel agent, tour operator, personal assistant, event organiser, family member or other third party.
We may therefore receive passenger information from someone other than the passenger themselves.
This may include the passenger's name, telephone number, travel itinerary, pickup location, flight details, hotel information and other information necessary to provide the service.
Where you provide personal information about another person, you should ensure that you are authorised to provide that information where required.
Where personal data is obtained indirectly, GDPR Article 14 imposes additional transparency requirements, subject to certain exceptions.
4. How We Use Personal Information
We may use personal information to:
- Respond to enquiries and prepare quotations;
- Create, administer and manage bookings;
- Provide chauffeur, transport, touring, minibus and coach services;
- Communicate booking details to passengers, drivers and relevant personnel;
- Monitor flights and make appropriate pickup arrangements;
- Manage itinerary changes, delays and additional service requests;
- Allocate vehicles and drivers;
- Manage customer and corporate accounts;
- Issue quotations, invoices and statements;
- Process and reconcile payments;
- Respond to customer-service enquiries, complaints and disputes;
- Maintain business, financial and accounting records;
- Protect our vehicles, passengers, drivers and business;
- Detect or prevent fraud or misuse of our services;
- Comply with legal, regulatory, insurance, taxation and accounting obligations;
- Establish, exercise or defend legal claims;
- Improve our services and business operations; and
- Send marketing communications where we have an appropriate lawful basis to do so.
We will not use personal information for purposes that are incompatible with those for which it was collected unless permitted or required by law.
5. Our Legal Bases for Processing
Under the GDPR, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract — where processing is necessary to enter into or perform a contract with you, including arranging and providing a booked transport service.
Legal obligation — where processing is necessary for us to comply with applicable legal, taxation, accounting, regulatory or other obligations.
Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms. This may include operating and improving our business, administering bookings, maintaining records, protecting our business, preventing fraud, resolving disputes and managing customer relationships.
Consent — where we have specifically requested your consent for a particular use of your personal information. Where processing relies on consent, you may withdraw that consent.
6. Sharing Booking Information with Drivers
To provide our services, relevant passenger and journey information must be made available to the chauffeur or driver assigned to the booking. This information may be provided through the CDS booking system and associated driver application, or by other appropriate communication methods where operationally necessary.
This may include:
- Passenger name;
- Passenger telephone number;
- Pickup and drop-off details;
- Date and time of service;
- Flight information;
- Hotel or accommodation information;
- Itinerary;
- Requested stops;
- Relevant booking notes;
- Special instructions or requirements relevant to the journey; and
- Other information reasonably necessary to complete the service.
Drivers will only be provided with personal information that is reasonably necessary to perform and administer the assigned service.
Drivers are expected to use passenger and booking information solely for the purpose of completing the assigned service and must not use or disclose such information for unrelated purposes.
Where a booking is provided by an approved affiliate operator or subcontractor, relevant passenger and journey information may also be shared with that operator and its assigned driver where necessary to fulfil the booking.
Where reasonably practicable, personal information should not be retained by drivers after it is no longer required for the performance or administration of the relevant service.
7. Affiliate Operators & Subcontractors
Avalon may use suitably licensed and insured affiliate operators or subcontractors to provide all or part of a booked service.
Where a booking is allocated to another operator, we may provide that operator with personal information reasonably necessary to complete the service.
This may include passenger names, contact information, pickup and destination information, flight details and itinerary information.
We require service providers handling personal information on our behalf to handle it appropriately and in accordance with applicable data protection requirements.
8. Other Parties With Whom We May Share Information
Where necessary and lawful, information may also be shared with organisations such as:
- Payment processors and banking providers;
- Accountants and professional advisers;
- IT, email, communications, hosting and software providers;
- Booking and dispatch-system providers;
- Insurance providers and brokers;
- Hotels, travel agents, tour operators or event organisers where necessary for the booking;
- Government, regulatory, law-enforcement or taxation authorities where required by law; and
- Legal advisers or debt-recovery providers where reasonably necessary.
We do not sell personal information to third parties.
9. Booking System & Driver Application
Avalon Chauffeur Services uses a digital booking and dispatch system ("CDS") to manage customer enquiries, bookings, journeys, vehicle allocation and driver assignments.
Information stored within the booking system may include passenger names, telephone numbers, email addresses, pickup and drop-off locations, flight information, itineraries, booking notes, vehicle requirements, account information, pricing information and booking history.
Relevant booking information may also be made available through the associated driver application to the chauffeur or driver assigned to a service.
Drivers are provided only with information reasonably necessary to perform the assigned service. This may include the passenger's name and telephone number, pickup and destination details, flight information, itinerary, booking notes and other relevant journey instructions.
Access to the booking system and driver application is restricted to authorised personnel, drivers and operators who require access for legitimate operational purposes.
Where CDS or its associated service providers process personal information on our behalf, we require personal information to be handled in accordance with applicable data protection requirements.
10. Email & Customer Communications
Avalon Chauffeur Services uses business email accounts to receive and manage enquiries, quotations, booking requests, itinerary information, invoices and other customer communications.
Personal information contained in emails may include names, email addresses, telephone numbers, passenger information, travel arrangements, flight information, hotel details, itineraries and other information voluntarily supplied by customers or booking agents.
Where an enquiry becomes a confirmed booking, relevant information may be transferred from email into our CDS booking system and subsequently made available to the assigned driver through the driver application where necessary to provide the service.
Emails and associated records may be retained where reasonably necessary for booking administration, customer service, accounting, dispute resolution and legal or regulatory purposes.
Customers, travel agents and other booking parties should avoid providing personal information that is not reasonably necessary for us to arrange or provide the requested service.
11. Payment Information
Payments may be processed by banks or third-party payment service providers.
Where a secure payment link is used, payment-card information may be provided directly to the payment provider rather than to Avalon.
We may retain transaction information including the customer's name, invoice number, amount, payment date and payment status for accounting and business purposes.
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, taxation, accounting, insurance and regulatory requirements.
Different categories of information may therefore be retained for different periods.
In determining appropriate retention periods, we consider the nature of the information, why it was collected, applicable legal obligations, potential disputes and whether continued retention is necessary.
Where information is no longer required, it will be securely deleted, anonymised or otherwise disposed of where reasonably practicable.
13. International Transfers
Some technology, software, communications or service providers used by Avalon may process or store personal information outside Ireland or the European Economic Area ("EEA").
Where personal data is transferred outside the EEA, we will take appropriate measures where required to ensure that the transfer complies with applicable data protection law, including relying on an adequacy decision or appropriate contractual or other safeguards where applicable.
14. Information Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, destruction or misuse.
Access to personal information is limited, where reasonably practicable, to people who require it for legitimate business purposes.
However, no electronic storage or communication system can be guaranteed to be completely secure.
15. Marketing
We may occasionally communicate with existing or prospective customers regarding Avalon services where permitted by applicable law.
Where consent is required for electronic marketing, we will obtain it.
You may ask us to stop sending marketing communications at any time by using any unsubscribe facility provided or by contacting us at Info@avaloncs.ie.
Stopping marketing communications will not prevent us from contacting you regarding an active booking, account, invoice or other service-related matter.
16. Cookies & Our Website
Our website may use cookies and similar technologies for functionality, security, analytics and other purposes.
Where cookies or similar technologies require consent, they should not be placed until the appropriate consent has been obtained.
Further information about cookies used on our website may be provided through our Cookie Policy and cookie-management facility.
17. Your Data Protection Rights
Depending on the circumstances and subject to applicable legal restrictions, you may have the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of personal information;
- Request restriction of processing;
- Object to certain processing;
- Receive certain personal information in a portable format;
- Withdraw consent where processing is based on consent; and
- Lodge a complaint with the relevant data protection supervisory authority.
These rights are not absolute and may be subject to exemptions or restrictions under applicable law.
To exercise a data protection right, please contact:
We may need to request information reasonably necessary to verify your identity before responding to certain requests.
18. Complaints
If you have concerns about how Avalon processes your personal information, please contact us first so that we can investigate the matter.
You also have the right to lodge a complaint with the Irish Data Protection Commission.
Data Protection Commission
19. Automated Decision-Making
Avalon does not currently use personal information to make decisions about customers or passengers based solely on automated processing that produces legal or similarly significant effects.
If this changes, this Privacy Policy will be updated as required.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, systems, business practices or legal obligations.
The current version will be made available through our website or upon request.
The date at the top of this Privacy Policy indicates when it was last updated.
Contact Us
Avalon Chauffeur Services
A trading name of SKR Coaches Ltd.
Company No. 669465
Avalon
Marley Grange
Rathfarnham
Dublin
D16 PX07
Ireland
Telephone: +353 87 259 2339
Email: Info@avaloncs.ie